Who we are
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
About the role
As a Creative Strategist at Fortis, you will define and drive the creative direction behind our marketing and user acquisition campaigns, helping shape how players discover and connect with our games.
Your focus will be on transforming gameplay features, audience insights, and performance data into compelling creative concepts that attract, engage, and convert players.
You will sit at the intersection of marketing, creative production, and product teams, ensuring that every piece of creative is strategically grounded, performance-driven, and optimized for scale.
What you will achieve
- Develop data-informed creative strategies for user acquisition, growth, and store presence
Generate strong hooks, concepts, and messaging angles tailored to target audiences
Translate gameplay features and player motivations into compelling ad narratives
Write clear and actionable creative briefs to guide artists, editors, and production teams
- Analyze creative performance metrics and extract actionable insights to improve results
Partner with UA and analytics teams to interpret test results and define next iterations
Identify patterns, trends, and opportunities across campaigns and competitors
Build performance summaries to inform future creative direction
- Define testing frameworks and creative experimentation roadmaps
Continuously iterate on concepts based on performance learnings
Balance speed, quality, and testing volume to maximize campaign impact
Champion a test-and-learn culture with rapid iteration
- Collaborate closely with producers, artists, and technical teams to align execution with strategy
Provide structured and constructive feedback to ensure assets meet strategic and performance goals
Partner with product marketing to ensure messaging aligns with game positioning
Support external vendors when needed to ensure quality and alignment
- Monitor competitor creatives, platform trends, and emerging formats
Identify opportunities for differentiation and new creative approaches
Bring fresh ideas to keep campaigns relevant and engaging
What you will need to be successful
- Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles
- Strong understanding of performance marketing principles and creative testing methodologies
- Ability to interpret data and translate insights into actionable creative direction
- Excellent storytelling, copywriting, and communication skills
- Experience writing creative briefs and guiding production teams
- Strong organizational skills with the ability to manage multiple initiatives simultaneously
- Collaborative mindset and comfort working cross-functionally
- Strategic thinker who balances creativity with measurable outcomes
- Experience in mobile games, live service products, or performance-driven environments is highly valued
- Familiarity with major ad platforms and their creative best practices
- Understanding of player motivations and behavioral segmentation
- Experience using analytics or creative reporting tools
- Interest in leveraging AI tools to enhance creative ideation, testing, and iteration workflows
Why join us
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
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We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
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Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.