Description
We are seeking a Senior Director, Growth Marketing (Remote US) to lead a sophisticated, data-driven marketing strategy focused on a select group of high-value health systems. This is not a traditional, high-volume demand generation role; many of the campaigns are high-touch, "quality over quantity" semi-tailored content.
About Aidoc
Aidoc is revolutionizing clinical decision-making with real-time clinical AI imaging solutions, impacting over 60 million patients annually. Our technology empowers physicians to diagnose urgent cases, ultimately improving patient outcomes.
Powered by our proprietary aiOS, Aidoc assists clinicians by precisely highlighting suspected pathological findings directly on medical images and prioritizing cases. This ensures that urgent patients receive the immediate attention they need.
As a leader in clinical AI, Aidoc has the most FDA-cleared Computer-Aided Detection (CAD) solutions, with adoption in more than 1,600 medical centers worldwide.
Since our founding in 2016, Aidoc has secured over $370 million in funding and was recognized as one of TIME’s 50 most genius companies.
About this role
Reporting to the Chief Marketing Officer, your role has two distinct mandates:
- Broad Awareness
Manage general digital programs (paid, email, etc.) to thousands for brand awareness, lightly customized by persona.
- High-Value ABM
Execute a hyper-targeted, semi-custom Account-Based Marketing (ABM) program against our top 2,500 target contacts (across ~300 key health systems).
Crucially, this role also serves as the "uber-analyst" of growth marketing. In this capacity, you will:
- Live and breathe our data
- Act as the boss and counterpart to digital marketing operations
- Be a primary architect of our v2.0 data infrastructure
- Automate metrics and reporting
- Distill insights and manually dive into data to uncover patterns
- Analyze the impact of our marketing "moves"
This is a high-impact opportunity for a leader who is equal parts:
- Data scientist
- ABM strategist
- Marketing operations expert
- Creative, outside-the-box thinker
Responsibilities
High-Value ABM Strategy & Execution
- Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems.
- Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets.
- Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
- Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise.
- Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
- Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution.
The 'Super-Analyst': Data, Ops & Infrastructure
- Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics.
- Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes.
- Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."
- Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types.
Broad-Based Awareness & Channel Management
- Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement.
- Manage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."
- Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales.
Collaboration & Leadership
- Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights.
- Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results.
- Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc’s programs remain cutting-edge and compliant.
Requirements
- 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics.
- Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV).
- You are a "super-analyst" by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required.
- Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce).
- Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find "80/20" efficiencies.
- A data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insights.
- Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel.
- Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization.
- Bachelor’s degree in Marketing, Business, Data Science, or related field; MBA preferred.
Working at Aidoc
We’re a dynamic, collaborative and fast growing team of more than 500 global employees, committed to improving the world of healthcare. We’re looking for mission-driven people excited to do transformative work.
We have offices in Barcelona, Tel Aviv and New York City, but Aidoc is a remote-first workplace.
What we offer:
- A range of medical, dental and vision benefits
- Stock options for all full-time employees
- Flexible time off to enjoy the autonomy to take time off as needed to rest and recharge without vacation accrual limits, while coordinating with your manager and team to ensure business continuity and project goals are met.
- A 401(k) plan with company match, life insurance, plus long- and short-term disability
- The opportunity to directly improve medical care and impact patient outcomes
Aidoc is deeply committed to creating an inclusive and diverse workplace, and to the principle of equal opportunity for all individuals. We prohibit harassment of any type as well as discrimination based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.
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