ABOUT THE ROLE
We're looking for a Senior Product Marketing Manager at Tungsten Automation to serve as the subject-matter expert on the intelligent automation market, the buyer journey, and the challenges our customers and their key personas face. You will define our perspective on the market and our go-to-market strategy, position offerings effectively, and deliver compelling and differentiated messages in multiple formats across multiple channels so they resonate with customers and drive demand. You are a smart, creative marketer whose strong blend of strategic marketing expertise and technical knowledge enables you to be the voice and face of our offerings. You are a proactive, influential, strategic leader who drives cross-functional efforts to meet business objectives.
WHAT YOU'LL DO
Business Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiatives
Messaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personas
Thought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiences
Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go-to-market execution
Evangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and media
Competitive Intelligence – understand competition and market to build winning competitive positioning and strategies
Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product direction
Collateral Creation – develop product and sales presentations, webinars, videos, blogs, etc.
Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles
Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisions
Selling – your ideas and strategy
Utilize AI-enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards
Create new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversion
Drive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholders
Develop user personas and segmentations to deliver messages to the right audiences
Proactively identify opportunities for program and process improvements
Build a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue acceleration
Assess and formulate strategy based on campaign performance
ABOUT OUR PLATFORM
Tungsten Automation's Intelligent Automation software platform helps organizations transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. We combine Generative AI, Knowledge Management, Intelligent Document Processing, Process Orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth, and profitability—particularly crucial for highly regulated industries facing complex compliance requirements. No other software vendor offers a platform of complementary technologies integrated into a scalable, manageable software platform, positioning us to grow and dominate the process automation space.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
WHAT YOU NEED TO SUCCEED
7-10 or more years' experience in a senior product role or relevant experience
Enterprise software Product Marketing experience is required
BA/BS required, MBA preferred
Understanding of Intelligent Automation, business process automation, SaaS, machine learning and artificial intelligence
Excellent interpersonal skills with the ability to work cross-functionally
Strong presentation skills and confidence speaking before customers and large audiences
Skills in prompting AI systems and assessing output quality
Ability to leverage AI to ideate, develop, and scale to the needs of the department
Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets
The base salary range for this role, across the US, is $98,000 - $193,769. Your actual base pay within this range will be determined by your work location as well as skills, qualifications, experience, and relevant education/training. The range provided reflects only the base salary for the role and does not include benefits.