- Develop and maintain long-lasting relationships with families to foster engagement and support within the community.
- Ensure 100% Enrollment on the First Day of School (FDOS).
- Execute student recruitment strategies that target families with school-aged children within an assigned territory.
- Strategically manage the enrollment territory, identifying key areas for recruitment and establishing a strong presence within the community through long-term and short-term strategic partnerships.
- Works to position our school as the premier charter school in the area and a primary feeder school, nurturing these partnerships throughout the year to ensure ongoing engagement and support.
- Act as a brand ambassador and community expert by mastering the intricacies of the Phalen Leadership Academies model, ensuring all families are well-informed about PLA’s programs.
- Engage the community through off-site presentations at (e.g., daycares, housing authorities, community centers, and other local organizations).
- Participate in neighborhood walks and door-to-door outreach in areas near PLA schools.
- Host enrollment events to recruit prospective families and provide enrollment information. (The number of events will be outlined in your scorecard.)
- Facilitate the application process, ensuring high-quality submissions.
- Proactively monitor application quality and promptly resolve issues, supporting parents to ensure a smooth and efficient application experience.
- Consistently track and document progress, providing accurate reports that reflect up-to-date daily reporting and ensure timely submission to meet all enrollment goals
- 100% of Enrollment Milestones Completed on time and to goal (Re-Registration, Lottery, Registration, Welcome to PLA, and maintaining and cultivating a solid waitlist after lottery by providing communication and sustained recruitment efforts, etc.)
- Nurture relationships with current families to achieve 90% re-enrollment, including managing the re-registration process, ensuring effective communication, and diligent follow-up until all families have responded and registration documents are completed and approved.
- Ensure all new families are effectively onboarded from the time they apply, with ongoing communications and invitations to tours and/or open houses.
- Collaborate with other campus staff on recruitment and engagement events to greet and nurture relationships with new families.
- Demonstrate excellent time management and planning skills, ensuring the Chief Enrollment Officer and National Director of Scholar Enrollment are updated on progress and challenges.
- Maintain accountability by regularly updating supervisor and campus leadership on enrollment activities, progress towards goals, and any issues.
- Other duties as assigned
- Education: A high school diploma is required; college is preferred.
- Experience: Minimum of 4 years of experience in admissions, enrollment, sales, or business development in a fully virtual or remote environment.
- Community Knowledge: Intimate knowledge of the campus community and its unique needs.
- Communication Skills: Strong ability to connect with parents and families regarding educational issues for their children.
- Flexible Schedule: Ability to work a non-traditional schedule, including evenings, weekends, and select holidays.
- Language Skills: A bilingual Spanish speaker is strongly preferred but not required.
- Driver’s License: Valid Driver’s License and clean driving record
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