About AchieveIt We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster. Position Overview AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets. As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact. Location Remote – Southeast or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA. What You’ll Gain • Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams. • Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product. • Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities. • Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals. Key Responsibilities Strategic Marketing Leadership • Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement. • Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value. • Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels. • Work closely with executive leadership to position the company for long-term category leadership. Revenue & Growth Marketing • Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline. • Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution. • Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization. • Leverage data and analytics to identify high-performing tactics and scale effective channels. • Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight. • Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more. • Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact. Brand, Content, & Product Marketing • Own the company’s brand strategy, visual identity, and messaging architecture. • Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies. • Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership. Team Development & Culture • Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand. • Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability. • Establish scalable systems and processes to support growth and efficiency across the function. Market & Customer Intelligence • Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging. • Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning. • Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams. Apply tot his job