Account Manager - Influencer Marketing

About the position

Later is seeking an Account Manager to act as a trusted advisor and strategic partner to our customers. In this role, you’ll own the success of a portfolio of influencer marketing clients, ensuring campaigns deliver measurable ROI and long-term value.
You’ll combine strategic consulting, campaign execution, and relationship management to help customers achieve their marketing goals. Internally, you’ll guide Coordinators and Co-Ops on execution, mentor junior team members, and act as the voice of the customer to influence Later’s product and service roadmap. This is a high-impact role at the center of our customer experience.

Responsibilities
• Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.
• Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals.
• Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.
• Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs.
• Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance.
• Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution.
• Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach.
• Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences.
• Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements.
• Analyze campaign performance data to generate actionable insights for customers and internal teams.
• Identify risks and opportunities early, providing proactive solutions to drive stronger results.
• Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow.

Requirements
• 3–5+ years of experience in influencer marketing, campaign management, or social media; agency or paid media background preferred.
• Proven success acting as a strategic advisor, delivering recommendations that map to client business goals.
• Strong project management skills, with the ability to balance multiple accounts and priorities.
• Excellent communication, relationship management, and presentation skills.
• Analytical mindset, able to interpret data and translate insights into action.
• Experience mentoring or coaching junior team members.
• High integrity, empathy, and a strong customer-first mindset.
• Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence™ platform.