Associate Analyst, SEM Operations

Priceline is a leading player in the online travel industry, seeking an Associate SEM Analyst to drive growth through paid search and performance marketing. In this role, you will manage large-scale search campaigns, optimize performance through analysis, and collaborate with various teams to enhance campaign effectiveness.

Responsibilities

• Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency
• Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic
• Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities
• Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies
• Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies
• Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy
• Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals
• Continuously explore and test automation and AI tools to drive scale and performance efficiency

Skills

• 1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment
• Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)
• Advanced proficiency in Excel/Google Sheets; experience with SQL
• Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities
• Familiar with conversion tracking, attribution modeling, and campaign optimization techniques
• Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
• Unquestionable integrity and ethics is essential
• Experience with Python, or Tableau is a plus

Benefits

• Annual bonus
• Equity grant

Company Overview

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