Coordinator, Influencer Marketing

M Booth is a collaborative mid-sized agency known for producing award-winning campaigns. They are seeking a Coordinator for Influencer Marketing to support the development and execution of influencer marketing campaigns aimed at enhancing brand awareness and creating engaging content for clients.

Responsibilities

• Assist in the development and implementation of influencer marketing strategies and campaigns
• Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment
• Engage and build relationships with influencers through outreach, negotiation, and contract management
• Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines
• Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships
• Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships
• Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes
• Keep a pulse on competitors in the industry
• Stay up to date with industry best practices and emerging trends in social media & influencer marketing
• Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements
• Manage influencer & management relationships, including communication, feedback, and issue resolution

Skills

• Located in the New York metropolitan area
• Bachelor's degree in marketing, communications, or a related field
• One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it's in an agency-capacity
• Passionate for pop-culture, culture, news and staying up to date with trends
• Familiarity with various social media platforms, specifically Instagram & TikTok, SnapChat and YouTube Shorts
• Excellent verbal and written communication skills
• Strong organizational and project management abilities
• Ability to work in a team and collaborative setting
• Attention to detail and ability to multitask in a fast-paced environment

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

Company Overview

Company H1B Sponsorship