Field Marketing Manager, San Francisco Bay Area

Job Description Who We’re Looking For We’re hiring a confident, creative, data‑driven Field Marketing Manager to own and scale Bay Area marketing which positions Zendesk as the leader in AI for Service. This is a high-visibility role with regular executive exposure and frequent customer-facing moments: perfect for someone who wants to shape a category, accelerate pipeline, and create unforgettable in-person experiences that make competitors jealous. You’ll be equal parts strategist and doer: designing regional go-to-market plans, partnering tightly with Enterprise sales to drive and accelerate deals, and inventing new ways to engage prospects and customers. You love testing new formats, iterating quickly on what works, and turning experimental programs into repeatable revenue engines. If you bring big ideas to brainstorms, execute relentlessly, and measure everything, you’ll thrive here. If you’re excited about continuing to build and innovate, influencing at the executive level, and creating bold, revenue-driving experiences — let’s talk. What you'll be doing Event Strategy and Creation: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team including executive dinners, roundtables, roadshows, & third party events that generate pipeline and accelerate deals. Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact. Sales Partnership: Collaborate closely with sales leadership and account teams to translate territory goals into a Bay Area growth strategy and quarterly plans. Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications. Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI. Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event. Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives. Innovation: Pilot new event types, formats and vendors across physical and virtual events to set Zendesk apart, maximize impact and achieve business objectives. What you bring to the role Deep experience in a field marketing role, partnering closely with enterprise & commercial sales teams Demonstrated executive presence and comfort engaging C‑level and VP stakeholders & customers — you can represent Zendesk at the highest levels. Proven track record planning and executing events of all different types (from small, intimate dinners to larger roadshows) Strong project management and cross‑functional collaboration skills; able to run programs end‑to‑end with attention to detail. Data‑driven mindset: able to define KPIs, analyze results, and translate insights into improvements. Excellent written and verbal communication, presentation skills, and seller enablement capabilities. Self‑starter who thrives in fast‑moving environments and can operate autonomously while partnering effectively across teams. An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes. Minimum Qualifications: 6+ years of field marketing experience in B2B SaaS, with demonstrable results tied to pipeline and revenue. Strong event experience: conceptualizing and delivering in-person events and executive programs Excellent project management skills and experience running cross‑functional programs end‑to‑end. Comfortable using data to measure performance and inform decisions. Exceptional verbal and written communication and presentation skills; poised and persuasive in executive settings. Ability to travel within the Bay Area and occasionally beyond in North America as needed (up to 20%) Preferred Qualifications: Exceptional executive presence and cross-functional influence; thrives in matrixed environments where coordination and clarity are key. History of leveraging AI tools or automation to optimize event outreach, registration, and measurement. Strong analytical and storytelling skills—able to connect campaign data, pipeline metrics, and field feedback into actionable insights. Ability to thrive in a fast-paced, high-growth, and collaborative environment. Demonstrated experience managing marketing budgets and vendor relationships. Passion for customer experience and Zendesk’s mission to improve service for businesses and their customers. Proficiency in Google Suite, Salesforce, Splash, and Tableau #LI-WO1 The US annualized base salary range for this position is $141,000.00-$211,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request. Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. What’s it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events. With our hybrid approach, you’ll experience flexibility and connection, collaboration, and learning with your team. We’re aware of an increase in recruitment scams where individuals falsely claim to represent Zendesk. These scammers may ask for money or personal information by offering fake job opportunities through e-mail, text message or social media. Please verify the source of any job-related communications carefully. All official Zendesk communications are conducted through "@zendesk.com" email addresses. If you encounter suspicious messages, do not respond and report them to [email protected]