Project: Agency Catalog (data-driven agency discovery platform)

We are looking for an experienced SEO Strategist to support the development and growth of our Agency Catalog — a platform that helps businesses discover, evaluate, and connect with digital marketing agencies.

The goal of this project is to evolve and scale our existing catalog into a data-driven discovery and lead-generation platform that consistently attracts high-intent organic traffic.

The catalog may also move to a new domain, so SEO architecture and migration planning will be an important part of the project.

This role combines strategic ownership and hands-on execution, working closely with our product, design, and development teams to ensure the platform is built for sustainable organic growth.

Responsibilities

Phase 1 — SEO architecture and strategy

Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities

Define the SEO architecture of the agency directory

Design a scalable directory structure and taxonomy

Identify opportunities for high-intent agency discovery pages

Define which category, industry, and location pages should exist

Provide recommendations for SEO-friendly URL structure

Define an indexation strategy for directory pages and filters

Define internal linking principles for scalable growth

Define the organic growth strategy for the catalog

Phase 2 — Organic growth and traffic generation

Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation

Ensure crawlability and indexation across scalable directory pages

Identify and resolve technical SEO bottlenecks (in collaboration with the dev team)

Take a hands-on role in implementing key SEO improvements alongside the team

Support the implementation of SEO recommendations across the platform

Identify and launch new SEO landing pages and discovery pages

Identify opportunities for programmatic or scalable page creation

Continuously improve the organic visibility and performance of the catalog

Reporting & collaboration

Monitor SEO performance and track key growth metrics

Report on progress, insights, and recommendations to stakeholders

Communicate SEO decisions clearly and explain the rationale behind strategic choices

Collaborate closely with product, design, and engineering teams to align SEO with product development

Deliverables

SEO architecture for the Agency Catalog

Directory taxonomy and page structure

Technical SEO audit and recommendations

Organic growth roadmap

Recommendations for scalable SEO pages

Ongoing SEO improvements to support organic traffic growth

Requirements

Strong experience with directories, marketplaces, or large structured websites

Strong technical SEO expertise (crawlability, indexation, internal linking, performance)

Experience designing scalable SEO page structures and taxonomies

Experience working with large datasets or structured content

Experience growing organic traffic for marketplaces, directories, or large content platforms

Experience leading or executing domain migrations

Ability to collaborate with product, design, and engineering teams

Ability to clearly communicate and justify SEO decisions to stakeholders

Nice to have

Experience with programmatic SEO

Experience with multilingual / international SEO

Project details

Freelance remote collaboration

Initial strategy and architecture phase: 3–4 weeks

Potential long-term collaboration focused on organic growth and traffic generation

Working hours aligned with European time zones

Freelance SEO Strategist