[Hiring] Lead, Content Library @Ashby

Role Description

This role exists to change that. We’re looking for someone to own our content library as a product. You’ll be responsible for how our content is structured, discovered, maintained, and continuously improved over time. You’ll partner closely with our existing Content Leads, but instead of owning a single pillar, you’ll ensure that everything we create compounds in value. Think of yourself as a PM or PMM for Content.

This is not a traditional content marketing role. It sits at the intersection of content, systems thinking, SEO/AEO, and product-like ownership of our website and knowledge surfaces. However, knowledge of content marketing excellence is valuable.

What you’ll be responsible for in this role
• Own Ashby’s content library as a system
• Lead our approach to content optimization, AEO, and technical SEO
• Build and run a continuous content refresh engine
• Create an evergreen GTM engine for our content
• Own and evolve underutilized distribution surfaces (e.g., YouTube)
• Partner on Ashby Academy and knowledge-based experiences
• Develop new, scalable content systems (e.g., expert database, programmatic content)

Qualifications
• You’re energized by messy, high-potential surfaces that need structure, ownership, and a strong project manager
• You have strong instincts for AEO and want to solve for the modern LLM-powered searches in a unique way
• You enjoy both diagnosing problems and building the solution from the ground up
• You’ve worked on or deeply understand large content libraries and how they evolve over time
• You’re as interested in distribution and optimization as you are in creation
• You can zoom out to define strategy and zoom in to fix details (URL structure, metadata, publishing workflows, etc.)
• You’re comfortable influencing without owning every input
• You want to build interesting solutions for how different formats are shared
• You like the idea of owning something horizontal that makes everyone else better

Requirements
• You want to primarily write or produce net-new content; this role is about systems, optimization, and leverage
• You prefer clearly defined playbooks
• You’re uncomfortable with ambiguity or building from 0 → 1 in a new function
• You think of SEO as a checklist rather than a strategic advantage
• You’re not interested in the technical side of content (site structure, metadata, performance, etc.)
• You’d rather own a single pillar than influence many
• You get overwhelmed by the tedious details of optimizing

Interview Plan
• 30-minute intro call (Recruiter Screen)
• 45-minute interview with Anum Hussain (Hiring Manager)
• 30-minute interview with Chris Frakes (Content Lead)
• A take-home assignment reviewed by the hiring team
• Final Round (60-minutes)
• 30-minute interview with Tony Ramirez (Principal PMM)
• 30-minute interview with Benji Encz (CEO)

Benefits
• Competitive salary and equity
• Opportunity to work with a talented and passionate team
• 10-year exercise window for stock options
• Unlimited PTO with four weeks recommended per year
• Twelve weeks of fully paid family leave in the US
• Generous equipment, software, and office furniture budget
• $100/month education budget with more expensive items covered with manager approval
• Top-notch health insurance for you and your dependents with all premiums covered by us