Influencer Outreach Coordinator

Lanolips is an Australian-born, lanolin-powered lip and skin care brand looking for a motivated Influencer Outreach Coordinator to help grow their creator community in the U.S. market. The role involves executing influencer outreach campaigns, coordinating product seeding, and nurturing creator relationships.

Responsibilities

• Build, maintain, and continuously grow a robust influencer database across tiers and platforms
• Execute high-volume outreach campaigns to recruit and secure creator participation for product launches, seasonal moments, and retail activations
• Coordinate product seeding end-to-end, including product selection, fulfillment, and shipping logistics
• Nurture long-term creator relationships, serving as a consistent and enthusiastic point of contact for the Lanolips community
• Track and report on outreach performance, creator conversion, and program ROI to inform ongoing strategy

Skills

• 1-3 years of experience in influencer marketing, creator relations, or a related field; beauty or CPG experience a plus
• Strong organizational and communication skills with the ability to manage a high volume of outreach without losing the personal touch
• Familiarity with influencer platforms, seeding logistics, and basic performance reporting
• A genuine passion for beauty, social media, and the creator economy
• Comfortable working in a lean, entrepreneurial environment where initiative and ownership are celebrated

Company Overview