Intermediate Search Specialist

We are seeking an intermediate-level SEO Specialist for Hive Digital, a cutting-edge and award-winning agency that prides itself on helping change the world for the better. We offer a highly collaborative team that works together to deliver the best possible outcomes for our clients in a fast-paced, fun work environment. Are you ready to bring your SEO expertise to a company trying to improve the world? We have the career path for you.

As an Intermediate SEO Specialist, you will:
• Lead client calls and manage client relationships independently, serving as the primary point of contact.
• Develop and propose holistic SEO strategies that align with client KPIs, and then select and implement the tactics to execute those strategies.
• Delegate tasks to team members and external partners, ensuring timely and high-quality completion.
• Coordinate with external partners and cross-departmental teams to execute SEO initiatives and integrate insights from various marketing efforts (EG: social media, email marketing) into a cohesive strategy.
• Collaborate with internal sales and stakeholder teams to understand the impact of SEO on lead generation and sales.
• Plan and execute long-term (quarterly, annual) SEO strategies, including technical and content roadmaps.

Core Competencies & Experience

The successful candidate will have proven experience in the following areas:
• Strategy & Audits:
• Conducting comprehensive audits, including technical, backlink, and content audits.
• Developing and implementing content marketing strategies and persona playbooks.
• Creating comprehensive content roadmaps and outlines.
• Technical SEO & Implementation:
• Working with various CMS platforms and coordinating with development teams on best practices for technical SEO, web infrastructure, and site architecture.
• Managing web migration audits and providing consultation for SEO-led website migrations.
• Executing on-page optimizations and redirect mapping.
• Proficiency with analytics and tracking, including Google Search Console, Google Tag Manager, custom event tracking, and call tracking, as well as third party tools such as Ahrefs, SEMrush, etc.
• Data & Analysis:
• Proficiency with tools like Microsoft Clarity, Agency Analytics, and Looker Studio for reporting and analysis.
• Conducting page performance, CRO, and heat map analysis.
• Emerging SEO Niches:
• A foundational understanding and willingness to learn about emerging SEO fields such as Generative Engine Optimization (GEO), AI Optimization (AIO), Large Language Model Optimization (LLMO), and Answer Engine Optimization (AEO).
• Digital Marketing Acumen:
• A strong understanding of how SEO integrates with other digital marketing channels.
• Familiarity with paid search and social media advertising platforms (EG: Meta, LinkedIn, X/Twitter, Reddit) and the ability to answer basic questions about these channels on client calls.
• Client Management & Communication:
• Leading client meetings and presenting strategy and progress updates.
• Experience delegating tasks and coordinating with internal and external teams.

Ideal Candidate Profile
• 3-5 years of experience in an SEO-focused role, preferably within a digital marketing agency setting or a medium-to-large organization with direct ownership of SEO.
• Self-starter with a proactive approach to problem-solving.
• Excellent communication and interpersonal skills, with the ability to work effectively across departments and with external partners.
• A passion for continuous learning and adapting to a rapidly evolving digital marketing landscape.
• An understanding of the relationship between SEO efforts and the sales/business KPIs.
• Experience with a range of digital marketing & SEO tools – SEMrush, Ahrefs, Google Suite of Tools (GA4, GSC, GTM, GBP, & more), etc.
• Special consideration for candidates with experience using advanced SEO and CRO tools such as Botify, Microsoft Clarity, etc.

Compensation & Benefits

We believe in supporting our team, which is why all benefits are fully paid for by the company and not withheld from your paycheck.
• * Competitive Salary: Range available upon request
• Comprehensive Coverage: Full health, dental, and vision insurance.
• Life & Disability: A life insurance policy valued at 2x your salary, along with both short-term and long-term disability coverage.
• Retirement: 401(k) plan (currently unmatched).
• Health Savings: Flexible Spending Account (FSA).
• Remote/Hybrid Work: We offer flexible in-person office and remote work schedules for candidates local to Raleigh-Durham; Remote candidates should anticipate twice a year trips to North Carolina for in-person meetings.
• Paid Time Off: A competitive PTO plan, with a focus on meeting goals rather than strict attendance tracking.

Our Non-Negotiables

We’re looking for the right fit for our team. If any of the following are a problem, this role may not be for you.
• Positive Attitude: We are a supportive, kind team that seeks members that treat each other and clients with respect.
• Adaptability: The digital marketing world changes fast. If you’re not flexible and excited by change, you won’t thrive here.
• Passion & Purpose: We want people who are passionate about their work and motivated by a desire to make a positive impact. We’re committed to helping the world, and we expect our team members to share that vision.

Mission Alignment: We sometimes decline clients who don’t align with our company’s mission and values. If you’re not comfortable with this, it’s not the right place for you.
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