Marketing Generalist / Campaign Manager (B2B SaaS, Part-Time)

Summary

We’re a B2B SaaS company focused on helping IT and internal support teams manage requests and workflows directly in Slack and Microsoft Teams. We’re looking for a part-time Marketing Generalist / Campaign Manager to support execution across multiple marketing initiatives. This role is ideal for someone who can operate across channels, manage campaigns end-to-end, and keep things moving without heavy oversight.

Scope of Work

You will support a mix of ongoing marketing programs and new initiatives, including:

1. Email & Lifecycle

• Build and schedule newsletters and product emails

• QA links, UTMs, and segmentation

• Support basic lifecycle workflow execution (HubSpot)

2. Events (Virtual + In-Person)

• Assist with event coordination (landing pages, emails, reminders)

• Support logistics for sponsored events (e.g., Zendesk Relate)

• Ensure follow-ups are executed post-event

3. Community / Ambassador Program

• Help coordinate a small Slack-based ambassador program

• Track activity (mentions, intros, conversations)

• Manage light communication and follow-ups

4. ABM / Outbound Support

• Assist with list building, campaign setup, and coordination

• Conduct outreach and build relationships with prospects

• Track/measure performance and experiment to improve results

5. General Campaign Support

• Help keep campaigns organized and on track

• Coordinate across tools (HubSpot, Google Docs, etc.)

• Handle ad hoc marketing tasks as needed

Travel & Events - This role includes occasional in-person event support. For event weeks, you'll bill active hours only — travel time to/from the event and on-site working hours. Downtime, meals, and evenings are not billable. We'll align on expected hours before each event.

Time Commitment:

Estimated ~10–15 hours per week (~40–60 hours/month), broken down roughly as:

• Newsletter: ~4 hrs/month

• Ambassador program: ~8 hrs/month

• Events (Slack + sponsored): ~15 hrs/month

• ABM support: ~15 hrs/month

• Meetings + coordination: ~4 hrs/month

• Misc / ad hoc: ~5 hrs/month

What We’re Looking For

• Experience in B2B SaaS marketing (required)

• Strong attention to detail (especially with links, UTMs, and campaign setup)

• Familiarity with tools like HubSpot, Google Analytics, and basic marketing ops

• Ability to manage multiple initiatives without dropping things

• Strong written communication and organizational skills

• Comfortable working asynchronously with minimal oversight

Nice to Have

• Experience with Slack/Teams ecosystems

• Event marketing experience

• Basic understanding of lifecycle marketing / segmentation

• Experience supporting ABM or outbound campaigns

Working Style

• You’ll work directly with the Head of Marketing (strategy + direction provided)

• Your role is execution, coordination, and making sure things actually get done

• We value reliability, clarity, and follow-through over creativity for this role