Marketing & SEO Specialist (E-commerce – Apparel)
Posted 2026-05-09
Remote, USA
Full-time
Immediate Start
- Responsibilities
- SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX.
- Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery.
- Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams.
- Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends.
- Requirements
- 2–10 years of experience in SEO or digital marketing (E-commerce required).
- Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce.
- Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog.
- Basic knowledge of HTML/CSS and site performance optimization.
- Strong analytical and project management skills.
- Preferred
- Experience with fashion or lifestyle brands.
- Knowledge of international SEO and multi-location targeting.
- Familiarity with CRO, email marketing, and influencer collaborations.
- Benefits
- Competitive salary based on experience plus performance-based incentives.
- High ownership and visibility in a fast-paced, collaborative environment.
- Flexible working options.