Marketing Specialist (90-Day Temp to Hire)

Wabash & Lake Consulting is a fractional marketing firm that provides high-level marketing leadership to clients. They are seeking a Marketing Specialist to support their team and clients, executing various marketing tasks and strategies while learning the Fractional Marketing model.

Responsibilities

• Handle client-related tasks such as minor social media management, blog research and creations, cold email campaign setup and execution, vendor communication/requests, web or advertising copywriting, website copy/content updates, and newsletter creation within Constant Contact
• Attend client meetings, capture high-level notes via AI and manual note-taking, and update and tackle related 'to-do' lists that drive client revenue
• Act as the 'connector' between our team and our clients to ensure projects/tasks stay on track and meet high-quality standards
• Help pull reports from tools such as Google Analytics and Meta Business Suite to show clients the real-world ROI of our efforts
• Keep our CRM and project management tools organized so no detail ever falls through the cracks

Skills

• Strong interest in marketing and/or becoming a high-performing and modern Marketing Director
• Ability to learn new abilities and strategies
• Excellent communication skills to draft copy that represents a client's voice perfectly
• Ability to think and operate within the brand structure and plan for a client
• Proactive attitude and high agency in managing time and execution
• Detail-oriented with a focus on flawless execution
• Tech-savvy and comfortable in Google Workspace
• Ability to navigate or quickly learn tools like HubSpot, Active Campaign, Apollo.io, WordPress, Constant Contact, and more
• Demonstrated proficiency in utilizing AI to enhance skills
• Experience in an agency or marketing environment
• Basic design software competency (Canva/Adobe)
• Experience with marketing automation platforms (HubSpot, Active Campaign, etc.)
• Richmond Local: You live in or around Richmond, VA, and are able to attend occasional in-person client or team meetings and/or client video/photo shoots

Company Overview