PR & Communications Director

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.

About the Role

The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.

This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.

This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.

Responsibilities

PR Strategy & Brand Positioning
• Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
• Position the company as a category-defining leader in longevity and proactive health
• Lead storytelling across key verticals:
• Longevity & preventive medicine
• Executive health & performance
• Women’s health & hormonal optimization
• Regenerative therapies & advanced diagnostics
• Lifestyle transformation & healthspan

Media Relations & Earned Media
• Own and grow relationships with top-tier media outlets
• Secure high-impact coverage, features, profiles, and expert placements
• Actively manage media pipeline, ensuring consistent top-tier visibility

Network, Influencers & Thought Leaders
• Leverage and expand a strong network of:
• Editors, journalists, and producers
• Top-tier podcast hosts and platforms
• KOLs in health, longevity, biohacking, performance, and luxury lifestyle
• Identify and activate ambassadors and credible voices aligned with the company’s positioning
• Drive participation of internal experts in high-authority conversations and platforms

Partnerships & Brand Collaborations
• Develop strategic partnerships with:
• Leading health & wellness brands
• Longevity platforms and communities
• Premium/luxury lifestyle brands
• Corporate and executive networks
• Structure collaborations that generate:
• Visibility
• Credibility
• Qualified demand

Events, Experiences & Market Activation
• Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)
• Media luncheons and press events
• Thought leadership panels
• Scientific and longevity-focused activations
• Support flagship global moments
• Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)

Executive & Medical Thought Leadership
• Position founders, executives, and medical experts as:
• Global authorities in health optimization and longevity
• Secure speaking opportunities, interviews, and editorial placements
• Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning

Crisis & Reputation Management
• Act as guardian of brand reputation in the region
• Develop and implement crisis communication frameworks
• Ensure message consistency and alignment with global standards

Performance & Reporting
• Define and track PR KPIs:
• Tier 1 media coverage
• Share of voice
• Brand sentiment
• Audience reach and quality
• Provide monthly and quarterly reporting to leadership

Qualifications
• Experience: 10+ years in PR, Communications, or Brand Communications leadership roles
• Proven experience in:
• Luxury hospitality, wellness, health, or lifestyle brands
• Preferably proactive health, longevity, or performance-driven brands
• Demonstrated success driving high-impact earned media and brand visibility
• Network: Established personal relationships with:
• Top-tier media editors and journalists
• Leading podcast hosts and platforms
• Influencers and KOLs in health, wellness, and lifestyle
• Strong access to the U.S. media ecosystem and cultural tastemakers