Own end-to-end strategy and orchestration of integrated, cross channel campaigns for named Enterprise accounts
Define campaign objectives, sequencing, messaging, and success metrics tied directly to pipeline creation
Drive alignment and accountability to ensure execution supports revenue outcomes
Own marketing partnership with Enterprise BDRs
Align campaign narratives directly to outbound messaging and sequencing
Enable BDRs with personalization frameworks, executive engagement best practices, and account-specific insights
Drive measurable improvements in meeting volume, quality, and conversion to opportunity
Monitor BDR engagement and meeting conversion to optimize campaign effectiveness
Translate Enterprise strategy into clear briefs and execution requirements for Paid, Marketing Ops, Events, Creative, and Direct Mail teams
Proactively manage timelines, dependencies, and follow-through
Identify and remove blockers that impact campaign execution or pipeline performance
Track account-level progression (Mapped → Engaged → Meeting → Opportunity → Closed Won)
Identify buying group gaps and engagement drop-offs within target accounts
Partner with Marketing + RevOps to analyze conversion performance and refine campaign strategy

5–8+ years of experience in B2B enterprise marketing or ABM
Proven experience partnering closely with BDR or outbound teams to drive meeting generation
Strong ability to lead cross-functional campaign execution without direct channel ownership
Experience supporting complex, multi-stakeholder enterprise sales cycles
Ability to drive alignment and accountability in matrixed organizations
Analytical mindset with experience tracking and optimizing account-level performance
Exceptional communication, enablement, and stakeholder management skills

Enterprise Marketing Manager

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