Public Relations Head (E-commerce)

PR Head (E-commerce)
Location: Remote
Job Type: Full-time

Join a dynamic growth marketing agency where strategy meets execution

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role
We are seeking a dynamic and results-driven Public Relations Head to lead our brand narrative in the highly competitive E-commerce and digital retail space. The ideal candidate is a proactive storyteller with strong media instincts and a deep understanding of how modern e-commerce brands grow through digital PR, influencer collaborations, and online media coverage.

You will be responsible for developing and executing high-impact PR strategies that strengthen brand visibility, drive authority in the e-commerce ecosystem, and support business growth across online channels such as marketplaces, DTC websites, and social commerce platforms. This role is ideal for someone who thrives in fast-paced startup environments and has experience helping early-stage or scaling e-commerce brands build their public presence from the ground up.

Key Responsibilities:
Strategic PR & Brand Positioning

• Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands.
• Align PR initiatives with growth marketing, product launches, and online sales strategies.
• Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership.
• Lead the development of annual PR roadmaps, campaign plans, and budgets.

Media Relations & Brand Storytelling

• Build and maintain strong relationships with journalists, editors, bloggers, and industry publications, particularly within the e-commerce, business, retail, and tech sectors.
• Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary.
• Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories.
• Act as a key liaison between the company and media stakeholders.

Influencer Marketing & KOL Engagement

• Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand.
• Lead influencer collaborations that amplify brand awareness, product launches, and e-commerce campaigns.
• Track and measure the performance and ROI of influencer initiatives.

Reputation Management & Crisis Communication

• Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation.
• Develop and implement crisis communication strategies and response protocols.
• Manage brand narratives during sensitive public or media situations.

Digital PR & Content Strategy

• Partner with marketing and content teams to develop PR-driven digital storytelling campaigns.
• Leverage social media, digital publications, podcasts, and online communities to amplify brand messaging.
• Ensure PR initiatives support SEO visibility, brand search growth, and online authority.

Performance Measurement & Reporting

• Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics.
• Provide leadership with regular reports on PR impact, brand visibility, and campaign performance.
• Continuously optimize strategies based on data, industry trends, and competitive insights.

Partnerships & Industry Presence

• Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.
• Build relationships with e-commerce communities, founders, thought leaders, and industry organizations.
• Position the company as a recognized voice in the e-commerce ecosystem.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master’s degree is a plus).
• 2 to 5 years of proven experience in Public Relations, preferably within e-commerce, digital retail, DTC brands, or consumer startups.
• Strong understanding of the e-commerce landscape, online consumer behavior, and digital brand storytelling.
• Proven success securing media placements, brand features, and industry coverage.
• Experience managing influencer marketing campaigns and KOL partnerships.
• Demonstrated experience in reputation management and crisis communication.
• Proficiency in PR analytics, media monitoring tools, and digital performance tracking.
• Strong knowledge of social media, digital marketing, and online brand building.
• Excellent communication, storytelling, and public speaking skills.
• Ability to thrive in fast-paced startup or high-growth environments.

Preferred Experience

• Experience working with early-stage startups or scaling e-commerce brands.
• Experience helping build PR strategies from scratch for new brands or market launches.
• Background in consumer brands, retail tech, marketplaces, or DTC companies.
• Familiarity with SEO principles and digital PR strategies.
• Experience serving as a brand spokesperson or media representative.

What We Offer

• Competitive compensation and full remote flexibility
• International collaboration with diverse teams
• Professional autonomy and growth opportunities
• Marketing industry exposure and professional development support

Ready to Apply?
Submit your resume and brief cover letter highlighting your PR, focusing on Ecommerce experience. Only qualified candidates will be contacted.

STERRY Limited is an equal opportunity employer committed to diversity and inclusion.