Social media manager — app launch (monthly retainer)

Fixed monthly retainer · Part-time, 15–18 hrs/wk · Remote

ABOUT JUNEBUG

Junebug (a DBA of Playtime Planning LLC) is a pre-launch mobile app connecting parents in Orange County and San Diego with local children's activity providers — think kids' classes, camps, sports, and enrichment programs, all in one place. We have an established Instagram following at @playtimeplanning.oc and are now building out Junebug as a distinct brand ahead of our app launch.

WHAT YOU'LL BE DOING

You'll take full ownership of launching and growing Junebug's social media presence. This is a ground-up build — we're starting from zero on these accounts, and we want someone who's done this before. Specifically:

• Launch and manage Junebug's Instagram and TikTok accounts as the primary focus, with Facebook and LinkedIn as secondary platforms

• Develop reusable, on-brand content templates across all platforms

• Build and execute a content calendar (~3–4 posts/week on primary platforms, 2 engagements/week on secondary)

• Identify and reach out to local parent-facing influencers in Orange County and San Diego for organic collaboration

• Post in relevant local community groups (Facebook, Nextdoor, Reddit, etc.) to drive awareness

• Plan and execute social media giveaways to drive viral growth

• Redirect traffic to our landing page and app store listing

• Optimize content and profiles for SEO and discoverability

• Help migrate and distinguish our existing @playtimeplanning.oc audience toward the Junebug brand

• Provide a brief monthly report covering follower growth, engagement rate, and top-performing content

WHAT WE'RE LOOKING FOR

• Proven track record growing social media accounts from scratch — please share before/after follower and engagement data from past work

• Strong content creation skills including graphic design (Canva Pro, Adobe, or equivalent) and short-form video editing for Reels and TikTok

• Experience with influencer outreach and community-driven growth strategies

• Familiarity with parent, family, or local services audiences is a strong plus

• Self-directed and able to execute independently — we'll provide brand direction and strategic oversight but want hands-off execution

• Experience with SEO best practices for social media content

ENGAGEMENT DETAILS

• Structure: Fixed monthly retainer

• Budget: $1,200–$1,400/month (~$18/hr at 15–18 hrs/wk)

• Duration: Initial 90-day engagement with opportunity to extend

• Timeline: Looking to start within the next 2–3 weeks

• Location: Remote — Southern California familiarity preferred but not required

PERFORMANCE BONUSES

In addition to the monthly retainer, we offer a 90-day performance bonus based on follower growth and content quality. Both conditions must be met to unlock each tier.

Bonuses are tiered, not additive. Engagement rate = (likes + comments + saves) ÷ followers × 100, measured at the 90-day mark.

Base | 500+ | 5% or higher | $150

Stretch | 1,000+ | 5% or higher | $300

TO APPLY

Please include the following in your proposal:

• 2–3 examples of social media accounts you've grown from scratch, with follower and engagement metrics

• A brief description of how you'd approach launching a brand-new app account targeting local parents

• Your availability and any scheduling constraints in the first 90 days