Content Strategist

Overview:

About Certara

Certara accelerates the potential of bringing medicines to market and to patients using biosimulation software, technology, and services to transform traditional drug discovery and development. Our clients include more than 2,400 biopharmaceutical companies, academic institutions, and regulatory agencies across 70 countries.

Our goal is to enable the life sciences industry’s use of data, modeling, and analytics to make better decisions across the various phases of discovery and drug development. Our software and scientists incorporate modern advances in scientific understanding, drug development experience, data analysis, and AI resulting in significant opportunities to decrease the cost and increase the probability of success for new drug approval and commercialization.

The Content Strategist will help launch and scale content for a new application. This role combines technical writing, light content creation, and product marketing support to deliver clear, useful, and engaging content across the user journey. 

You will play a key role in building and maintaining help center content, supporting in-app messaging, and creating content that drives feature awareness and adoption. This role requires the ability to translate complex concepts into accessible content while working closely with product, engineering, and customer-facing teams. 

Responsibilities:

Content creation 

• Create high-quality content across formats, including blogs, articles, case studies, newsletters, landing pages, and social media  

• Repurpose content into multiple formats to extend reach and efficiency  

• Develop and maintain a content calendar aligned with product launches and business priorities 

• Produce or coordinate multimedia content (videos, graphics, presentations) as needed 

• Ensure consistency with brand voice and messaging

 

Technical writing, help center & documentation 

• Build and maintain help center content, including structure, organization, and scalability  

• Translate complex concepts into user-friendly content for different audiences 

• Create clear documentation such as product guides, FAQs, knowledge base articles, and SOPs  

• Collaborate with product managers, engineers, and subject matter experts to ensure accuracy  

• Keep documentation up to date with product changes and releases  

• Manage content within documentation systems for usability and discoverability  

 

Customer marketing & in-app content 

• Support product launches and feature releases with clear, compelling content  

• Contribute to commercial materials such as one-pagers, decks, and customer-facing assets  

• Develop thought leadership and educational content that communicates product value 

• Create in-app messaging (e.g., banners, tooltips, guides) to drive feature awareness and adoption 

• Write engaging copy for web, email, and campaigns 

 

Optimization & performance 

• Apply SEO best practices to improve visibility  

• Optimize content for web, email, and social channels  

• Use insights to improve content and messaging over time  

• Track and analyze content performance (engagement, traffic, conversions) 

 

Collaboration & operations 

• Maintain an organized content and asset library  

• Ensure alignment with style guides, accessibility standards, and UX best practices  

• Manage multiple projects with strong attention to timelines and detail 

• Work cross-functionally with product, engineering, design, and customer support  

• Partner with marketing and commercial teams to ensure external content (webinars, blogs, etc.) is accurate and substantive  

Qualifications:

Qualifications 

• Strong understanding of technical products, platforms, or software development processes 

• Experience in agile or iterative environments  

• Basic understanding of HTML  

• Familiarity with UX/UI principles and accessibility guidelines  

• Excellent writing, editing, and proofreading skills  

• Ability to quickly grasp and clearly communicate complex concepts  

• Experience working with cross-functional teams, including marketing and product 

• Strong project and time management skills  

• High attention to detail with a focus on clarity and usability  

 

Preferred qualifications 

• Experience with SEO and content analytics tools  

• Experience creating multimedia content  

• Background in product marketing or content  

• Familiarity with CMS and documentation platforms 

 

Key competencies 

• Organization and execution 

• Content development and storytelling  

• Analytical thinking and data-driven decision making 

• Technical comprehension and translation  

• Collaboration and stakeholder management  

 

What success looks like 

• Help center content enables effective user self-service  

• In-app content improves feature discovery and adoption  

• Content is clear, accurate, and useful for varied audiences  

• Documentation reduces support needs and improves user experience  

• Content contributes to measurable improvements in engagement and usage  

• Strong cross-functional collaboration results in consistent, high-quality output  

 

Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, pregnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.