Learning Resources is a family-owned company dedicated to creating award-winning educational toys. They are seeking a Marketing Coordinator – Social Commerce to join their Social Media & Content Team, focusing on building relationships with creators and executing social commerce campaigns across various platforms.
Responsibilities
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube
- Build strong relationships with creators by providing guidance, communication, and brand assets
- Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging
- Track creator information, products, and content submissions
- Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations
- Coordinate product shipments, gifting logistics, and sample needs for creator programs
- Gather performance metrics, maintain content libraries, and organize post-campaign assets
- Maintain creator databases, trackers, logs, and templates
- Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling
- Monitor platforms for emerging creators, trends, and new opportunities
- Build and maintain an organized creator-ops workflow (databases, trackers, templates) that improves team visibility and reduces campaign turnaround times within 60 days
- Manage 10-20 creators per cycle to achieve 95% on-time delivery of content and accurate brand alignment within the first 120 days
- Develop a reliable reporting process that compiles campaign performance metrics and organizes content libraries to support cross-functional use within 90 days
- Coordinate logistics and communication for TikTok Shop, affiliate, and creator-led launches to drive measurable GMV or engagement lift within the first 6 campaign cycles
- Monitor creator and platform trends weekly to surface actionable recommendations that shape quarterly creator strategy
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
- Experience managing creators, deliverables, and communication
- Highly organized and able to manage multiple campaigns at once
- Proficiency in Excel/Sheets
- Strong written communication and professionalism in external communication
- Experience with Aspire, Levanta, or Awin is a plus
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview
Learning Resources® is a leading global manufacturer of award-winning teaching aids. It was founded in 1994, and is headquartered in Vernon Hills, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.learningresources.com.