Note: The job is a remote job and is open to candidates in USA. Beast Industries, founded by MrBeast, is a leading media and entertainment company focused on digital content creation and consumer brands. They are seeking a Senior Manager of Public Relations for their Consumer Goods & Services division to develop and execute PR strategies, manage media relationships, and align with marketing efforts.
Responsibilities
- Develop and execute proactive and reactive PR strategies across the full Beast Industries consumer goods portfolio
- Monitor trends in food, retail, and consumer culture to identify timely opportunities for brand storytelling and media engagement
- Secure coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms
- Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer goods space
- Partner with the marketing team to ensure PR efforts align with and amplify broader campaign and social media activity
- Develop press materials including pitches, press releases, and messaging frameworks
- Direct and align our external agency partner on priorities and execution
- Report on media coverage and PR impact to the CCO and key business stakeholders regularly
Skills
- 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands
- Established relationships with consumer goods and food media journalists, editors, podcast hosts, and influencers
- Proven experience executing both proactive campaigns and rapid-response PR in a consumer brand context
- Ability to work independently, manage multiple priorities, and operate with a high degree of ownership
- Strong communication skills and a proactive approach to keeping stakeholders informed and aligned
- Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus
- Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Company Overview
The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha It was founded in 2012, and is headquartered in Greenville, South Carolina, USA, with a workforce of 501-1000 employees. Its website is https://www.mrbeastjobs.com.