Note: The job is a remote job and is open to candidates in USA. LocaliQ is a digital marketing solutions company under USA TODAY Co. that focuses on empowering communities through innovative media. The Social Media Specialist role involves creating engaging content for various platforms, covering live events, and supporting paid social campaigns to drive audience engagement and ticket sales.
Responsibilities
- Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more
- Build and manage content calendars aligned with multiple event timelines
- Develop captions, posts, and short-form video designed to drive engagement and action
- Travel to select events to capture real-time content
- Execute live coverage including stories, reels, behind-the-scenes, and audience moments
- Turn in-person experiences into compelling digital storytelling
- Support paid social campaigns through setup, creative coordination, QA, and performance monitoring
- Partner closely with paid media teams to align organic content with campaign objectives
- Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions
- Manage comments, DMs, and social engagement in a timely, brand-aligned voice
- Help build excitement and community before, during, and after events
- Monitor performance and identify what’s working (and what’s not)
- Contribute ideas to improve engagement, reach, and conversions
- Stay on top of trends and translate them into content opportunities
Skills
- 1–3 years of experience in social media, content, or digital marketing
- Strong understanding of platform-specific content and engagement strategies
- Hands-on exposure to paid social campaigns (Meta, TikTok, or similar)
- Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)
- Strong writing, editing, and communication skills
- Ability to manage multiple projects in a fast-paced environment
- Willingness to travel and work on-site at live events
- Experience supporting paid social campaigns, including creative testing or optimizations
- Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS
- Experience creating high-performing short-form video content
- Basic knowledge of tracking (UTMs, pixels)
- Experience capturing content in live event environments
- Exposure to influencer, creator, or UGC-style campaigns
Company Overview
LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is https://localiq.com.