Note: The job is a remote job and is open to candidates in USA. TOMORROW is a global strategic retail consulting firm that assists leading retailers and brands in navigating the digital retail landscape. They are seeking a Senior Manager / Director of Product Marketing to lead product marketing efforts for PayPal Ads, focusing on go-to-market strategies, sales enablement, and creating compelling narratives for advertisers.
Responsibilities
- Crystallize the PayPal Ads pitch: distill a fast-moving, multi-surface ad platform into a clear, differentiated value proposition for advertisers and agencies; own the strategy and creation of external-facing content that drives product understanding and adoption among advertisers, and make it immediately deployable by sales
- Vertical-specific messaging & pitch customization: adapt positioning by client vertical so sales teams show up with tailored narratives that connect PayPal Ads’ unique audience and data assets to each advertiser’s specific business objectives
- Sales collateral & field tools: translate positioning into practical sales assets, one-pagers, pitch materials, and talk tracks that help teams sell through products and campaigns; brief the design agency on execution of final materials
- Build the case study & proof point library: develop and maintain a structured, searchable library of campaign results, client wins, and performance proof points; make it easy for sales to find, use, and customize for any conversation
- Enable & train sales: create the story and train sales teams on how to sell it to ensure every sales conversation is sharper and consistent
- Drive launch excellence: lead go-to-market planning and execution for new PayPal Ads products and features, from value prop definition and positioning through sales enablement, collateral, and activation; own the story from strategy through market
- Champion market intelligence: synthesize customer feedback, industry trends, and competitive dynamics to continuously sharpen positioning and inform product and GTM priorities; be the team’s lens on the market
Skills
- 10 - 15+ years of experience in product marketing, go-to-market, or sales enablement in ad tech, digital advertising, retail media, or a high-growth technology platform - you have been in the room where the pitch gets built and the room where it lands
- A natural storyteller and strong writer - you can take complex product capabilities, transaction data, and campaign performance and turn them into narratives that make advertisers and agencies lean in
- Experienced across the full GTM spectrum - positioning, messaging, launch planning, case study development, sales collateral, and field enablement and able to lead and execute each of these workstreams independently
- Comfortable with white space - you can break down ambiguous problems into clear workplans, move without a playbook, and build the infrastructure others will scale from; a bias towards action is non-negotiable
- A senior operator who is willing and able to pair strategic thinking with hands-on execution; this role requires someone who is energized by building and doing, not just directing
- A strong cross-functional collaborator who can drive alignment across product, sales, and an external design agency without direct authority, and who communicates with clarity at every level of the organization
- Deep experience at a scaled ad tech platform - DSP, SSP, retail media network, or commerce media environment, where you owned GTM for complex, data-driven advertising products (e.g. The Trade Desk, Amazon Ads, Criteo, Instacart Ads, or equivalent)
- Agency or client services background - you understand how media agencies and brand advertisers evaluate, plan, and buy; this fluency on both sides of the table makes your positioning sharper and your sales enablement more effective
- Experience leading or contributing to a product content platform - editorial calendars, written thought leadership, product explainers, where you were as comfortable at the keyboard as in the boardroom
- Based near New York City, where office is located
Company Overview
TOMORROW enables global retailers and brands to accelerate their digital transformation, with a specific focus on eCommerce Channel Strategy, In-Store Digitization and Customer Data Management. It was founded in 2019, and is headquartered in New York, US, with a workforce of 11-50 employees. Its website is https://tomorrowretail.com.