Brand Marketing Manager

Brandvocacy is a Brand Management company that specializes in acquiring, creating, and monetizing brands. They are seeking a motivated and creative Brand Marketing Manager to develop and execute brand strategies that enhance visibility and engagement across multiple channels.

Responsibilities

• Assist in the development, design and implementation of brand strategies and marketing campaigns
• Conduct market research to identify trends, consumer preferences, and competitive landscape
• Collaborate with the product management team to ensure alignment of product offerings with brand messaging
• Design compelling brand decks for content creators and licensees that visually and strategically align with our brand values
• Utilize digital marketing techniques to enhance online presence and drive e-commerce sales
• Leverage consumer insights to develop brand plans and campaigns that resonate with our target audience
• Monitor industry trends and competitor activities to inform strategic decisions

Skills

• Bachelor's degree in Marketing, Business, or a related field
• 1-3 years of experience in brand marketing or a related digital marketing role
• Strong understanding of digital marketing channels and consumer behavior
• Excellent communication and presentation skills
• Proficiency in data analysis tools
• Creativity and a passion for staying ahead of market and consumer trends
• Ability to work collaboratively and manage multiple projects in a fast-paced environment
• Licensing experience or knowledge on this business will be greatly beneficial to the candidate
• Brand Strategy Development: Ability to shape and execute long-term brand strategies that align with business goals
• Campaign Planning: Skill in planning, launching, and managing brand campaigns with a focus on positioning, messaging, and multi-channel marketing
• Ecomm Expertise: Must have strong capabilities in running digital ecomm sites, from Shopify, Meta Shops, TikTok Shops, and Amazon Storefronts
• Consumer Behavior Analysis: Understanding of consumer needs, behaviors, and motivations, translating insights into effective campaigns
• Market Research: Knowledge of market research techniques to assess brand performance, track competitor strategies, and identify emerging trends
• Data Analysis: Proficiency in interpreting data from syndicated sources and customer feedback to make informed brand decisions
• Creative Direction: Ability to work with creative teams to produce compelling visuals and messaging that resonate with the target audience
• Content Creation: Skilled in creating brand decks, social launches, and brand storytelling that supports brand identity and differentiation
• Trend Awareness: Awareness of emerging trends in design, culture, and technology that can enhance brand relevancy and appeal
• Storytelling: Skill in articulating the brand's mission and story in a way that resonates with both internal and external stakeholders
• Presentation Skills: Ability to present marketing plans and campaign results effectively to executives, Sales, and retail partners
• Design Ability: Must be proficient in Canva, Figma, and/or InDesign

Benefits

• Potential for equity participation as the platform and portfolio scale.
• Flexible, entrepreneurial environment in a small but fast-growing startup, where your impact is highly visible.

Company Overview