Customer Engagement Manager II - Direct Channel Strategy and Activation | Social Media Marketing & Campaign Management

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Join arenaflex and Shape the Future of Customer Engagement

Are you ready to be part of something extraordinary? At arenaflex, we believe in the power of imagination and the magic of creating unforgettable experiences. Our legacy spans decades of innovation, creativity, and storytelling that has touched millions of lives around the world. Now, we're looking for a talented Customer Engagement Manager II to join our Direct Channel Strategy and Activation team and help us continue to deliver exceptional customer experiences across all engagement touchpoints.

In this role, you will be at the forefront of our marketing efforts, driving strategy and execution across direct communication channels. You'll work with cutting-edge tools and technologies, collaborate with cross-functional teams, and play a pivotal role in shaping how we connect with our customers on a personal level. If you're passionate about data-driven marketing, love solving complex challenges, and want to be part of a team that values innovation and excellence, then this is the opportunity you've been waiting for.

About the Direct Channel Strategy and Activation Team

The Direct Channel Strategy and Activation (DCS&A) team at arenaflex is dedicated to delivering powerful customer experiences across all engagement touchpoints. We apply strategy, data, and innovative tools to bring marketing campaigns to life in meaningful ways. Our team leads direct channel strategy and consumer data selection for one-to-one marketing campaigns, and we handle the deployment of direct channel initiatives. We accomplish these goals through collaboration with internal organizations, as well as external vendors and software/data providers.

This team is the engine behind our personalized marketing efforts, ensuring that every customer interaction is relevant, timely, and impactful. We pride ourselves on our ability to turn complex data into compelling stories that resonate with audiences and drive business results.

What You'll Do

As a Customer Engagement Manager II in the DCS&A team, you will be responsible for driving the everyday management and execution of direct channel campaigns. You will be recognized as a subject matter expert in the tools and data our team uses for activation, and you'll provide guidance and support to other team members. Your role involves leading partner meetings related to campaign activations for your lines of business, and you'll report directly to the DCS&A Partner Director.

Key Responsibilities:

• Lead the everyday management and execution of direct channel campaigns, ensuring all initiatives are delivered on time and meet quality standards


• Serve as a subject matter expert in the tools and data that DCS&A uses for campaign activation, providing technical guidance to team members


• Build and configure highly complex marketing streams using multiple direct channels including email, SMS, push notifications, and more


• Work collaboratively with internal and external partners directly related to campaign activations


• Perform quality assurance testing of campaigns as needed, ensuring everything runs smoothly


• Monitor all campaigns to ensure they execute properly and proactively inform partners of any issues


• Investigate and resolve technical issues to completion


• Provide mentorship and support to junior team members, helping them grow their skills


• Develop comprehensive documentation of team tools and processes to support onboarding and training


• Implement channel strategies that drive campaign and channel best practices and optimizations


• Participate in and lead special projects beyond standard campaign activation work


• Create compelling narratives from technical details and data insights for non-technical marketing partners

What We're Looking For

We're seeking a candidate who thrives in a fast-paced, dynamic environment and has a proven track record of success in direct channel marketing and data analysis. The ideal candidate will be a strategic thinker with excellent communication skills and the ability to translate complex technical concepts into clear, actionable insights.

Essential Qualifications:

• Bachelor's Degree in Marketing, Business, Computer Science, or a related field


• 2+ years of direct experience in SQL analyzing large datasets, performing selects, joins, investigating data issues, and validating audience segmentation


• 5+ years of direct experience in campaign list selection processes and campaign deployment capabilities


• Proven knowledge and understanding of complex data environments, social database methodology, structures, and querying


• Experience interpreting technical details and data insights into compelling stories and campaign visions for non-technical marketing partners


• Excellent cross-functional collaboration skills with demonstrated influence, negotiation, and problem-solving abilities


• Experience working in large organizations and navigating ambiguity while maintaining clear decision-making


• Ability to communicate technical concepts to non-technical colleagues in a clear, accessible manner


• Strong ability to work independently, identifying and discovering efficiencies that can be applied across the team


• Leadership capability to mentor and support more junior team members


• Strategic mindset that allows application of relevant direct channel strategies to all work


• Strong attention to detail with a solid Customer Acceptance Testing and quality assurance mindset

Preferred Qualifications:

• Experience with Adobe Campaign Classic and Adobe Campaign Standard


• Experience building complex marketing streams using multiple direct channels


• Direct experience with JavaScript, HTML, and CSS for campaign deployment of emails


• Experience with marketing automation platforms and CRM systems


• Knowledge of data privacy regulations and best practices


• Understanding of customer journey mapping and personalization strategies

Skills and Competencies

To succeed in this role, you'll need a unique blend of technical expertise and interpersonal skills. Here are the key competencies we're seeking:

• Data Analysis & SQL Proficiency: You should be comfortable working with large datasets, writing complex queries, and deriving actionable insights from data


• Technical Communication: The ability to translate technical concepts into clear, compelling narratives for diverse audiences


• Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously


• Problem-Solving: A proactive approach to identifying issues and implementing effective solutions


• Collaboration: Experience working across organizational boundaries and building strong relationships with partners


• Attention to Detail: Meticulous approach to quality assurance and campaign testing


• Adaptability: Comfortable working in a rapidly changing environment with evolving priorities

Work Environment and Culture

At arenaflex, we believe that our greatest asset is our people. We foster a collaborative, innovative culture where creativity thrives and every team member is empowered to make an impact. We value diversity of thought and encourage new ideas that challenge the status quo.

This position offers a hybrid work arrangement, giving you the best of both worlds. You'll work in-office Monday through Thursday to collaborate with your team and participate in face-to-face meetings, then enjoy the flexibility of working remotely on Fridays. This balance allows for meaningful connection with colleagues while also providing the autonomy to work in your most productive environment.

You'll be joining a team of passionate professionals who are committed to excellence and continuous improvement. We support your growth through ongoing learning opportunities, mentorship programs, and access to industry-leading tools and technologies.

Career Growth Opportunities

We invest in our employees' career development and provide numerous pathways for advancement. As part of the DCS&A team, you'll gain exposure to cutting-edge marketing technologies and strategies that will enhance your expertise in direct channel marketing, data analytics, and campaign management.

This role offers excellent opportunities to:

• Develop deep expertise in enterprise marketing platforms and data systems


• Build relationships across multiple business units and functional teams


• Lead special projects and initiatives that shape the future of customer engagement


• Mentor junior team members and contribute to team growth


• Advance into leadership roles within the marketing organization

Compensation and Benefits

We offer a competitive rewards package designed to help you live your best life. Our comprehensive benefits include:

• Health and Wellness: Medical, dental, and vision coverage, along with mental health resources and wellness programs


• Financial Security: 401(k) retirement plan with company matching, life insurance, and disability coverage


• Paid Time Off: Generous vacation, sick leave, and personal days to recharge and rejuvenate


• Education and Development: Tuition reimbursement, professional development opportunities, and access to learning resources


• Exclusive Perks: Special discounts and experiences that only arenaflex can offer


• Family Support: Parental leave, adoption assistance, and family-friendly policies

The salary range for this position is $70,000 - $80,000 per year, depending on experience and qualifications. This is a full-time position with standard work hours of 8 hours per day, Monday through Friday.

About arenaflex

At arenaflex, we create stories and experiences that inspire and delight. From our humble beginnings as an animation studio in the 1920s to today, we've grown into a global leader in entertainment, theme parks, media networks, and consumer products. Our commitment to creativity, innovation, and storytelling remains at the heart of everything we do.

Our diverse portfolio includes world-renowned theme parks, luxury resorts, a premier cruise line, award-winning guided family experiences, and global consumer products. We operate in more than 40 countries, and our dedicated team of professionals works together to create entertainment experiences that are cherished around the world.

arenaflex is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other basis prohibited by law. We encourage a business culture where ideas and decisions from all people help us grow, improve, create the best stories, and be relevant in a rapidly changing world.

Ready to Join Our Team?

If you're excited about this opportunity and believe you have the skills and passion to succeed in this role, we encourage you to apply. This is your chance to be part of something truly special – to work with talented individuals, grow your career, and help us create magical experiences for millions of people worldwide.

Don't miss this opportunity to make your mark at arenaflex. We can't wait to see what you'll bring to our team.

Apply now and start your journey with arenaflex!