Experienced Full Stack Data Analyst – Consumer Insights and Activation

At arenaflex, we're on a mission to revolutionize the way we understand and engage with consumers. As a key member of our team, you'll play a vital role in driving our first-party (1PD) consumer data collection and activation strategies. If you're passionate about harnessing the power of data to create personalized experiences, we want to hear from you.

• *About arenaflex**

arenaflex is a leading provider of innovative solutions for top brands, including Coca-Cola, Sprite, Fanta, and Powerade. Our portfolio boasts over 20 billion-dollar brands, and we're committed to helping our clients stay ahead of the curve in the ever-evolving world of consumer engagement. With a culture that values creativity, collaboration, and continuous learning, we're the perfect place for ambitious professionals to grow and thrive.

• *Job Summary**

We're seeking an experienced Full Stack Data Analyst to join our team and drive our consumer insights and activation strategies. As a key member of our team, you'll be responsible for creating and executing comprehensive plans for gathering, maintaining, and utilizing first-party consumer data across our digital ecosystem. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other brand development groups, to enhance customer engagement, retention, and loyalty across various digital channels.

• *Key Responsibilities**

• Develop and execute a comprehensive strategy for collecting, maintaining, and utilizing first-party consumer data across our digital ecosystem
• Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable consumer information
• Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation
• Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance
• Collaborate with cross-functional teams to align first-party consumer data collection and activation strategies with overall business objectives
• Foster a collaborative environment that encourages information sharing and cross-functional collaboration
• Work closely with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards
• Develop and execute strong data governance cycles to obtain explicit consent from consumers for data collection and usage

• *Essential Qualifications**

• Bachelor's degree in a relevant field (e.g., marketing, computer science, data analytics)
• At least 8-12 years of experience in digital customer engagement or CRM leadership roles
• Strong analytical and problem-solving skills, with the ability to translate business goals into actionable customer engagement strategies
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
• Proven experience with marketing automation and CRM platforms, including Adobe Experience Manager and Adobe Analytics
• Strong understanding of data analysis, customer segmentation, and targeting methodologies

• *Preferred Qualifications**

• Master's degree in a relevant field (e.g., marketing, computer science, data analytics)
• Experience with data visualization tools and techniques
• Familiarity with cloud-based data storage and processing platforms (e.g., AWS, Google Cloud)
• Certification in data analytics or marketing automation (e.g., Google Analytics, HubSpot)

• *Skills and Competencies**

• Data-driven approach to customer engagement and retention
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Strong attention to detail and organizational skills
• Ability to prioritize tasks and manage multiple projects simultaneously
• Strong understanding of digital marketing principles and best practices

• *Career Growth Opportunities and Learning Benefits**

At arenaflex, we're committed to helping our employees grow and develop their skills. As a Full Stack Data Analyst, you'll have access to:

• Ongoing training and development opportunities in data analytics, marketing automation, and CRM platforms
• Collaborative and dynamic work environment with opportunities for cross-functional collaboration and knowledge sharing
• Flexible work arrangements, including remote work options and flexible hours
• Competitive salary and benefits package, including health insurance, retirement savings plan, and paid time off
• Opportunities for career advancement and professional growth within our organization

• *Work Environment and Company Culture**

At arenaflex, we value creativity, collaboration, and continuous learning. Our culture is built on a foundation of:

• Open communication and transparency
• Collaborative and inclusive work environment
• Emphasis on employee well-being and work-life balance
• Commitment to diversity, equity, and inclusion
• Recognition and reward for outstanding performance and contributions

• *Compensation, Perks, and Benefits**

We offer a competitive salary and benefits package, including:

• Competitive salary range: $80,000 - $110,000 per year
• Comprehensive health insurance package, including medical, dental, and vision coverage
• Retirement savings plan with company match
• Paid time off, including vacation, sick leave, and holidays
• Flexible work arrangements, including remote work options and flexible hours
• Opportunities for career advancement and professional growth within our organization

• *How to Apply**

If you're a motivated and experienced professional with a passion for data-driven customer engagement, we want to hear from you. Please submit your application, including your resume, cover letter, and any relevant supporting documents. We can't wait to hear from you!