Retail Project Manager

The Role:

RYZE is looking for a Retail Marketing Project Manager to own the execution and coordination of all retail marketing initiatives-from new product launches to in-store activations and retailer-specific programs.

This is not a passive PM role. This person is responsible for ensuring our retail strategy actually shows up and wins in-market.

You will sit at the center of Brand, Sales, Ops, Creative, and external partners to ensure retail programs are executed flawlessly, on time, and in a way that drives velocity, trial, and repeat.

What You'll Do

Own Retail Execution
• Manage end-to-end execution of retail marketing initiatives across key accounts (Target, Kroger, Whole Foods, etc.)
• Ensure all retail programs (launches, promos, displays, demos) are delivered on time and aligned with retailer requirements
• Act as the operational backbone for retail go-to-market

Drive Retail Launch Excellence
• Build and manage timelines for new product launches in retail (including packaging, merchandising, media, and field support)
• Coordinate cross-functional deliverables across Brand, Sales, Ops, and Creative
• Ensure nothing slips-this role is accountable for launch readiness

Retail Activation & In-Store Experience
• Oversee execution of in-store marketing: displays, endcaps, demos, signage, and experiential
• Partner with field marketing teams and vendors (e.g., demos, sampling, mobile OOH)
• Ensure consistency between brand messaging and in-store execution

Cross-Functional Alignment
• Serve as the central point of coordination between Sales, Brand, Creative, Ops, and external partners
• Run weekly retail syncs to track progress, flag risks, and drive accountability
• Translate strategy into clear execution plans

Retail Marketing Calendar & Operations
• Own and maintain the retail marketing calendar across all accounts
• Track all key deadlines tied to retailer timelines, resets, and promotional windows
• Ensure alignment between retail and broader marketing initiatives

Problem Solve & Remove Blockers
• Identify risks early (production delays, retailer constraints, asset gaps)
• Proactively solve issues before they impact launches or in-store execution
• Keep momentum high-no waiting, no bottlenecks

Performance Visibility
• Provide clear status updates to leadership on retail initiatives
• Track executional KPIs (demos completed, displays live, timelines met)
• Partner with Sales/Analytics to connect execution to performance where possible

What We're Looking For
• 3-6 years of experience in retail marketing, shopper marketing, or CPG project management
• Strong understanding of retail environments, buyer expectations, and in-store execution
• Proven ability to manage complex, cross-functional projects with multiple stakeholders
• Experience supporting launches at major retailers (Target, Kroger, Whole Foods, etc.) strongly preferred
• Highly organized with exceptional attention to detail-nothing slips through the cracks
• Strong communicator who can drive alignment across teams and push work forward
• Comfortable operating in a fast-paced, high-growth environment with ambiguity
• Experience with tools like ClickUp, Asana, or similar

What We Offer:
• Performance bonus eligibility
• Benefits: health, dental, vision, 401(k) with match, flexible PTO
• A fully remote work environment and the chance to work with RYZE's first in-house Accounting team