SEO Content Coordinator

INNOCEAN Canada is seeking a talented and motivated SEO Content Coordinator to join their Digital Media team. In this role, you will create compelling, search-optimized content for major automotive accounts while collaborating with cross-functional teams to achieve digital marketing goals.

Responsibilities

• Write high-quality, informative, and engaging content, including blog posts, articles, and other SEO-focused materials
• Optimize content for target keywords by conducting thorough keyword research to identify relevant terms and integrating them seamlessly throughout the content
• Optimize content for traditional search engines as well as AI-powered search experiences
• Structure content for readability and SEO effectiveness, utilizing clear headings, subheadings, bullet points, and internal linking to enhance user experience and facilitate search engine crawling
• Maintain brand voice and style consistency to ensure content aligns with the company's overall tone and messaging
• Conduct comprehensive keyword, competitor, and content gap analysis using industry-leading SEO and AI-powered research tools
• Analyze search intent to understand the underlying motivations of users behind specific keyword searches, enabling tailored content creation
• Stay abreast of SEO best practices by remaining updated with the latest trends and guidelines from search engines such as Google
• Integrate basic on-page SEO techniques, including optimizing title tags, meta descriptions, image alt text, and header tags
• Assist with off-page optimization projects such as link-building
• Optimize assets, which involves maintaining Google My Business listings and implementing SEO updates for new product launches
• Consistently meet deadlines and deliver high-quality content on time and within assigned word counts
• Partner closely with the SEO team to align content with overall search strategy, editorial standards, and AI-search readiness
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand and compliance standards
• Monitor and analyze content performance using key metrics such as organic traffic, rankings, engagement, conversions, and AI visibility indicators; provide data-informed optimization recommendations
• Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance
• Input and format content within Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines
• Implement on-page SEO elements directly within the CMS, including meta titles, meta descriptions, header tags, image alt text, page content, and URL structures
• Conduct quality assurance checks pre- and post-publication to ensure content renders correctly, is fully optimized, and aligns with SEO best practices

Skills

• 1-2 years of experience in content writing and SEO, preferably within an agency setting
• University or College degree
• Proficiency in content writing and optimization, demonstrating the ability to create clear, concise, and engaging content
• Knowledge of modern SEO best practices, including proficiency in keyword research, on-page optimization, and content strategy
• Familiarity with relevant tools such as SEMrush, Ahrefs, and web analytics tools like Google Analytics and Google Search Console
• Familiarity with AEO (Answer Engine Optimization) and emerging GEO (Generative Engine Optimization) principles
• Basic understanding of content management systems (CMS)
• Ability to work independently as well as collaboratively within a team environment
• Detail-oriented with exceptional organizational skills
• Basic proficiency in interpreting SEO data and identifying areas for improvement
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided

Benefits

• Full benefits coverage
• Flex spending account
• RRSPs
• Confidential individual counseling
• Paid personal days
• Learning and development fund
• Coaching and mentorship in your day-to-day to fuel your growth

Company Overview