Social Media Strategist & Content Creator

Social Media Strategist & Content Creator

Position: Social Media Strategist & Content Creator
Subsidiary: CHD Films
Division: Programs
Department: CHD-TV
Location: Remote
Reports to: Director of CHD-TV
Direct Reports: None
Employment Status: Exempt
Pay Type: Salary
Schedule: Full-time
Pay Grade/Range: $70k - $80K
Travel: <10%

Department Overview:

CHD-TV proudly serves as the news media production branch of Children’s Health Defense. We provide a health freedom video platform keeping our audience tapped into the latest daily news in the movement.

Position Overview:
The Social Media Strategist & Content Creator is responsible for assisting the Director of CHD-TV, in the growth and engagement of CHD-TV’s audience across social platforms. This role combines strategy, editorial decision-making, video editing, content publishing, and community interaction, turning long-form interviews and livestreams into compelling, mission-driven social media content.

Responsibilities:
• Develop and execute platform-specific social media strategies that support CHD-TV programming, campaigns, and audience growth goals
• Identify key moments from long-form content and transform them into high-performing short-form content, including rapid-turn edits for breaking or timely content
• Optimize video content for social platforms, including clipping, editing, and repurposing livestream and broadcast content
• Add captions and light graphics as needed, including branding, to ensure accessibility, engagement, and consistent visual quality
• Research and implement emerging social media trends, platform updates, and new content formats relevant to advocacy and news media
• Work closely with CHD-TV Director to align content messaging, timing, and promotional campaigns
• Maintain consistency in editorial voice, brand identity, and visual presentation across all social platforms
• Write engaging, platform-appropriate captions, headlines, and post copy
• Schedule and publish content across social platforms
• Manage social media content calendars to maintain a steady flow of posts aligned with programming priorities
• Develop audience engagement strategies by monitoring comments, replies, and messages; moderate as needed and flag notable feedback or issues to leadership while engaging consistently to support audience growth and interaction
• Track key performance metrics (reach, engagement, audience growth, clip performance)
• In collaboration with the Director of CHD-TV, use data insights to refine content strategy, posting cadence, and formats
• Collaborate with the CHD Marketing team as needed
• Test new formats, posting times, and messaging approaches to continuously improve performance

Requirements:
• 2–5 years of professional experience in social media, digital content, or media production
• Demonstrated experience developing and executing successful social media campaigns
• Strong video editing skills
• Strong writing and editorial judgment, especially for social media hooks, captions, and headlines
• Strong understanding of platform best practices (Instagram, X, Facebook, YouTube, TikTok, Substack, etc.)
• Basic graphic design or motion graphics skills
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Comfortable working in a fast-paced, deadline-driven media environment
• Proficiency in Google Workplace and Microsoft Office Suite
• Experience with social media management and analytics tools (e.g., Hootsuite, Google Analytics)
• Knowledge of best practices for social media platforms
• Proficient in content management and social media management tools
• Solid knowledge of SEO and keyword search
• Ability to work independently and as part of a collaborative team

DESIRED
• Experience managing high-volume posting or rapid-response content
• Experience with design software (e.g., Adobe Creative Suite, Canva)
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field

In addition to base compensation, this position may be eligible for the following benefits, where applicable:
• Medical, dental, and vision insurance
• Supplemental benefits through Aflac
• Retirement plan participation
• Paid time off, including vacation, sick leave, and holidays
• Life insurance
• Employee assistance programs
• Professional development opportunities

Benefits are subject to eligibility requirements and plan terms and may be modified by the organization.