We are looking for a top-tier digital marketing / web growth freelancer or small team to build and manage a complete lead-generation system for a high-end exterior remodeling company serving Southwest Virginia. This role is for someone who can deliver results similar to premium agencies like Hook Agency, but with a leaner, more hands-on freelance approach.

Our company specializes in roofing, siding, gutters, soffit/fascia/trim, replacement windows/doors, and full exterior remodel projects. We are an owner-operated company with strong local experience, premium workmanship, and a reputation-focused brand. We are not looking for cheap/basic marketing—we want a serious growth partner.

Primary Goal

Generate qualified leads consistently for larger-ticket residential exterior projects ($8k–$50k+) while building long-term organic dominance in our local market.

Service Areas

Primary markets include: Roanoke, Salem, Vinton, Bedford County, Smith Mountain Lake / Moneta, Lynchburg, Blacksburg, Christiansburg, Daleville, Troutville and surrounding areas.

What We Need (Exact Scope)

1. High-End Website Design + Conversion Optimization

Build or rebuild a premium contractor website that looks modern, trustworthy, and expensive—not generic.

Clean, fast, mobile-first website
Strong call-to-actions (“Call for a Quote”, financing, estimate request)
Premium visual feel
Trust-building layout
Designed to convert traffic into calls/forms
Pages built around roofing/siding/windows/gutters etc.
Before/after galleries
Financing section
Warranty / why choose us pages
Easy backend editing

2. SEO Domination Strategy

Need aggressive local SEO done correctly.

Keyword research by service + city
Competitor research
On-page SEO for every page
Title/meta optimization
Internal linking
Schema markup
Image optimization
Google indexing setup
Monthly backlink strategy (white hat only)
Content roadmap
Rank tracking

Roofing Roanoke VA
Siding Roanoke VA
Gutters Salem VA
Windows Bedford VA

etc.

3. Google Business Profile Growth

Need someone who knows how to dominate maps.

Full Google Business Profile optimization
Correct categories/services
Geo-targeted service setup
Ongoing posts
Q&A optimization
Review generation strategy
Photo upload strategy
Ranking improvements for map pack

4. Google Ads / LSA Management

Need someone who understands contractor lead generation—not just clicks.

Google Search Ads setup + management
Call-focused campaigns
Location targeting
Negative keywords
Conversion tracking
Retargeting if useful
Lead quality optimization
Monthly reporting

Also experience with Google Local Services Ads preferred.

5. Branding / Content Support

Need premium contractor branding feel.

Ad creatives
Graphic refreshes
Landing pages
Seasonal offers
Promo graphics
Social proof layout ideas

Cookie-cutter agency work
Overseas spam SEO
Vanity metrics
Generic websites
“More impressions” with no leads
Slow communication
Someone learning on our dime

Proven contractor / home service marketing experience
Has generated real roofing/siding/remodel leads
Understands high-ticket local service businesses
Strong English communication
Strategic thinker, not order taker
Can show examples/case studies
Can move fast

Deliverables Expected

Please tell us:

1. What you would do in first 30 days

2. What platform you’d build site on

3. How you’d rank us locally

4. How you’d improve GBP/maps

5. How you’d run ads profitably

6. Similar contractor results you’ve achieved

7. Monthly management cost + setup cost

8. Estimated timeline for traction

Budget

Open to quality talent. Prefer leaner than large agency retainers, but willing to pay for real performance.

Final Note

We are building a serious long-term exterior remodeling brand in Southwest Virginia. If you know how to create real lead flow and long-term market dominance for contractors, we want to talk.

Roofing SEO/Google Ad specialist

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